Drawling a line between cuteness and content

25 04 2009

Lately I’ve noticed a ton of new flashy, graphic driven, active UI, and Java heavy web sites making their way onto my Stumbles and in other people’s blogs and Twitters. Initially I am very impressed because after years of doing web development my self I know how time consuming and complex writing that code can be. Then my thoughts digress to whether or not it is effective to have such elaborate content and user experiences. Where do you draw the line between maintaining SEO and trying to impress visitors once they are at your site.

Like I have mentioned before, the internet was created and still thrives today on it’s ability to exchange information between it’s users. What does an impressive 10 second long splash landing page accomplish in the way of information exchange besides “This developer is creative but has too much free time and assumes you do to”?

Don’t get me wrong, I appreciate the creativity behind such sites and respect the talent it takes to create them. Yet, I can’t help but see some of it as a waste when you consider how hard SEO work can be to draw people to your site in the first place. After all, it is text content that drives SEO. I guess what it boils down to is keeping in mind what exactly your site’s purpose is and what stage it is in:

  • If your site is new and you need to make as many people aware of it as possible, don’t waste your time with the glitz. It will only lead to wasted effort and disappointment when you lack organic traffic. Focus on cleanliness, simplicity, and let your text content do the important work.
  • On the other hand, if your site is well established and has loyal visitors, sprucing up the end user experience might increase loyalty and decrease the chance of losing those loyal visitors to boredom. Be careful however because people like familiarity and too much sudden change can be a turn off. (Take for example what initially happens to Facebook every time they change your home screen. Grrrrr….)
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25 04 2009
Topics about Seo » Drawling a line between cuteness and content

[…] Web Technology Explained put an intriguing blog post on Drawling a line between cuteness and contentHere’s a quick excerpt…waste when you consider how hard SEO work can be to draw people to your site in the first place. After all, it is text content that drives SEO. […]

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