Tough Economy? Look to the web…

25 04 2009

With the current state of the economy businesses and individuals are looking for innovative and cost effective methods to generate new customers and income.  This post covers a few tactics which are cost effective, if not free, and will provide many benefits to those who utilize them.

Create a Blog

A common misconception that many in the public still have is that blogs are nothing more than a public diary of rants and opinions with little substance or value. This however couldn’t be further from the reality that some have already discovered. Blogs are an excellent way find new customers, communicate with current customers, establish credibility and create brand presence. All of this is accomplished with little or no setup costs and only a few hours of week to maintain.

Utilize Email Marketing

Email marketing has existed for quite some time but few businesses have used it effectively until recently. If done correctly though, email campaigns, e-newsletters and online promotions can open up a whole new customer base that you never knew existed. Not only this, but because of email’s digital nature, you can actually gather valuable marketing data in the process. Email marketing provides so many benefits that I could write an entire post on the subject but I will stop with the few I have mentioned. A complete list of Email Marketing benefits can be found here.

Social Networking = Business Networking

A lesson that just about everyone in the business world learns at one time or another is that “It is not what you know, it is who you know”. So why wouldn’t you want to maximize the number of people are in contact with? You would be surprised at what a great resource a solid social network can be when promoting an event, looking for employment or seeking assistance outside of your expertise. My favorite social networking sites include Facebook, LinkedIn and Twitter.

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